CORPORATE MERCHANDISE FOR TASS NEWS AGENCY
Prints
TASS News Agency buildings have become the main theme for the corporate merchandise of the year 2022. Despite the location proximity, the architectural style of the two buildings differs, so the main objective was to find things that are characteristic for both of them and bring them into print design.
One of such things is an ink-based water-colour drawing which was represented in the illustrations provided for the design. The water-colour drawings were commonly used by architects in the 20th century, when TASS buildings were built.
Other elements that are incorporated to create a visually unified entity are: photography, essential to the TASS News Agency; rectangular shapes referencing the TASS logo; big simple shapes of natural colours, which are associated with the sun, the sky, and the earth; and other objects which can be seen around these buildings.
The third print features the main building’s entrance and the sculpture of our planet above it. This image was chosen for its close association with the brand TASS. The space theme of the entrance is continued into the design with images of the universe and other planets. The small slice of the universe used is called SMACS 0723, which was captured in sharp detail by the James Webb space telescope (JWST) in July 2022 and subsequently released by NASA.